Thermaltake Group's three main brands—Thermaltake, Tt eSPORTS and LUXA2—have been merchandising high-quality products throughout the world, successfully establishing firm footholds in six major markets, including Europe, America, Oceania, Japan and China, with 95 regional distributors and more than 4,000 premium retailers. All product planning is governed by close observation of the global PC peripheral market, and by keen understanding of consumer demands. Thermaltake creates direct contact opportunities with resellers and consumers by participating in major global ICT exhibitions and trade shows every year, and by developing innovative marketing strategies for the promotion of new products.